SIAM Business Simulation – AllSports
Play AllSports and experience firsthand how improved collaboration, visualised workflows, and shared ownership turn service delivery chaos into flow, insights you'll carry straight back into your own organisation.
Learning SIAM by doing
Many organizations understand the theory behind service integration, and have experience of the challenges that arise when multiple internal teams, suppliers and stakeholders all have different priorities, objectives and ways of working.
The AllSports Business Simulation recreates this environment, and challenges participants to find improvement opportunities. Over the course of a one-day facilitated business simulation, participants take responsibility for running a fictional sports retail organization supported by internal teams and multiple external suppliers. Initially, the organization experiences many of the issues that will be familiar to anyone working in a complex service ecosystem: siloed teams, unclear accountability, poor communication and supplier finger-pointing.
Across four interactive rounds, participants progressively improve the organization by introducing proven management approaches and seeing their impact immediately.
The simulation explores four connected disciplines:
- Service Integration and Management (SIAM) – developing collaborative governance across multiple providers, establishing the Service Integration Manager role and embedding SIAM within supplier relationships.
- Visual Management – using Kanban boards and Obeya techniques to create shared visibility of work, priorities and performance.
- Data-driven management – identifying information needs, selecting meaningful measures and building management dashboards that support better decision-making
- Continuous improvement – applying the Plan-Do-Check-Act (PDCA) cycle between each round to demonstrate measurable operational improvement.
Throughout the day, participants respond to realistic incidents, changing business priorities, contractual challenges and operational pressures that closely reflect the realities of modern multi-provider IT environments.
Where organisations get stuck
Lack of accountability
No clear ownership of end-to-end service delivery.
Inconsistent governance
Standards and agreements get applied differently by each supplier.
Fragmented visibility
No single point of control or overview across the entire service chain.
Silo thinking
Teams (internal and external) work in isolation and lack visibility of the bigger picture.
Finger pointing
Suppliers blame each other when issues arise instead of fixing the root cause.
Practical learning with immediate value
One of the strengths of serious games is that they create a safe environment in which participants can experiment, make mistakes and learn together. Rather than discussing supplier collaboration as a theoretical concept, teams experience first-hand how behaviors, governance and decision-making influence outcomes. The result is a shared understanding that can be taken directly back into the workplace. Early rounds of the game reflect the stress that can occur in a poorly functioning business environment, with order achieved through improvements during the day.
The simulation is suitable for mixed groups, including:
- Service managers
- Service integration managers
- Supplier and contract managers
- IT delivery teams
- Business stakeholders
- Leadership teams
Attendees don’t need to be from the same organization, and no previous knowledge of SIAM, Kanban or Obeya is required, with the necessary theory introduced throughout the day.
Experience service integration in action, not in theory.
AllSports isn't just a game, it's the conversation starter for where your organisation stands and what needs to change.
Brian Lammerts van Bueren
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